Facing competition across genres and formats, Spotify found that exclusive podcasts generally don’t draw subscribers away from its rivals. The pool of podcast listeners is growing, but the flood of shows on various streaming platforms makes it tough to break new hits. “The size of the bet up against the size of the market just seems irrational in retrospect," Evan Shapiro, a media consultant and producer, said of Spotify’s podcast investment. Spotify spent its way to the top of an industry that turned out to be less lucrative than it appeared when it began its podcast quest in 2018. ![]() ![]() That represents a tiny slice of the $200 billion digital-ad market. is expected to reach $2.3 billion this year, a 25% increase from 2022, according to the Interactive Advertising Bureau, an industry group, and is expected to more than double by 2025. Spotify’s competitors, including Amazon, Apple and Google, tech behemoths with their own audio streaming services, have other, more profitable businesses. No one in the business is making much money on podcasts, but Spotify, which has spent far more on the medium than its rivals, has more to lose than most. The company, which has struggled to report consistent profits, lost €527 million, equivalent to about $565 million, in the six months ending in June, on €6.2 billion in revenue. © 2023 NYP Holdings, Inc.Most of its shows aren’t profitable, according to people familiar with the matter, and the company has recently cut staff and programming to slow its losses. But it wasn’t until 2009, when he started the podcast - which now draws in a reported 12 million listeners - that Rogan became a cultural phenomenon. Rogan first rose to fame as a stand-up comic, a sitcom actor (“NewsRadio”), host of the game show “Fear Factor” and a UFC commentator. To this, a Spotify spokesperson responded: “Spotify has made - and will continue to make - significant investments in both human and algorithmic detection measures to help ensure our platform provides a safe experience for all, and we remain committed to rigorously enforcing these platform rules.” Greenblatt added that although the ADL does not “typically” recommend potential punishment or penalties, except in extreme cases like Kanye West’s anti-Semitic remarks, “It’s extremely disappointing that Joe has not even bothered to address the issue, let alone apologize, and Spotify has pretty much ignored the issue entirely.” Spotify guidelines released last year state that content should be avoided if it “incites violence or hatred towards a person or group of people based on race, religion …” or makes “dehumanizing statements about a person or group.” “His comments did adhere to the company’s policies,” the Spotify source said, while noting that “not everyone inside the company” was happy with the policy. The Spotify source said the music streaming giant is a “complicated platform” and that higher-ups have “stuck by” Rogan. Another insider revealed that talks are ongoing inside the company about whether the guidelines should be amended. Multiple sources confirmed that Rogan did not breach any Spotify guidelines on the episode, which has not been pulled, but one highly placed Spotify source said staffers are indeed unhappy with his comments. questioned his estranged son after his recent comments concerning Jewish people and money. He claimed, then later apologized for saying, that healthy young Americans didn’t “need to worry about” getting the jab.ġ2 Joe Rogan Sr. The 55-year-old father of three - who has previously said, “I talk s–t for a living” - made headlines back in 2021 for his controversial comments about the COVID vaccine. Rogan, who is on a non-exclusive deal, walks a fine line with Spotify. The company has no creative control over his content, but he still has to adhere to its guidelines. It was announced this week that Max Cutler, the point person who looked after Rogan at Spotify, is leaving the company. As the clock winds down, the Sweden-based streamer won’t confirm when his deal is up, only telling The Post that his contract doesn’t end this year. Neil deGrasse Tyson.īut there are rumblings about the podcaster’s future with Spotify - with which he signed a rumored three-year, $200 million deal in 2020. 1 podcast in the world, providing a place in which he gets to sit back, smoke weed and ruminate with pals including Elon Musk and a slew of scientists like Dr. ![]() ![]() Joe Rogan is one of the most powerful men in America. How Oliver Anthony went from aluminum salesman to viral sensation- and is still a doting dad: family Millennial, Gen Z women find partners listening to Joe Rogan’s podcast a red flag: pollīill Maher, Joe Rogan spar over whether Biden or Trump is worse: ‘They both lie’ Joe Rogan backs ‘fascinating’ RFK Jr., says state of US is a ‘show that I can’t stop watching’
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