![]() ![]() When Domino’s first opened, the founders didn’t expect the pizza chain to get so huge, and so they intended to add a dot to the dominos in the logo every time a new location opened. ![]() The perfect image for a barber shop and it’s clients. This one makes great use of the pair of scissors forming some glasses and a moustache. ![]() Gotta love barbershop logos with with hidden meanings. This one for Flight Finder has both a plane and the letter’s F and F – for Flight Finder. Flight FinderĪ very clever examples of logos with hidden meanings. See those white 1/4 sections? They represent a spinning propellor. Using the word and icon they have created the word grill. Grill logoĪnother great example of a designer getting crafty. They show the geography of London and how it has changed over time, representing the constant change of London and its people in the past, the present, and looking towards the future. The shapes of color actually represent something, though, and aren’t just abstracted blobs of color. The Museum of London has an interesting, organic look. Turns out it’s a panda, the name of the panda is Firefox. Now, when you look at the Firefox logo you think it’s a fox right? No. Also, if you focus on the negative space of the logo, you’ll be able to also spot the letter C. The name of this French supermarket chain means “crossroads” in English, so their logo features arrows pointing in opposite directions. Check out the bottom half of the P and Y in this logo for the hidden image of you guessed it, a puppy. We all love dogs right? Especially puppies. The designer of this logo mark really had some fun. The tyre company Continental has a hidden image in it. The question is, can you spot them all? 1. Some of the hidden images are very subtle, some not so much. I’ve searched the internet far and wide to bring you 73 examples of the best logos with hidden meanings in them. Most of the time it’s something that relates to the product or service the logo represents. “I think this technique has a lot of appeal.Clever designers often create logos with hidden meanings in them. “It's exciting to see new techniques for steganography being invented,” Campbell-Moore says. Plus, the technique’s more mainstream uses wouldn’t be impacted by the potential that a scanner could discover the presence of the data-since it wouldn't be a secret in the first place that more information was stored there. And the researchers note that FontCode messages can be additionally encrypted if the sender and receiver agree on a key for reordering whatever data is embedded in a given text. “This is in contrast to other steganography techniques such as JPEG steganography, in which decades of research has been done in order to make it undetectable even when there are people actively scanning for it.”īut FontCode does have the advantage of moving between digital and physical mediums, which could have specific applications in high-stakes espionage. “This technique is likely easily detected by machine learning, so it is not suitable for sending secret messages where there are people on the lookout for secret messages being sent,” says Owen Campbell-Moore, a security researcher who created the Chrome extension Secretbook to hide messages in Facebook photos. FontCode could be more difficult to weaponize, since anyone could potentially use machine learning algorithms-like those that generate FontCode tweaks-to check text documents against font standards. These types of attacks are difficult for network defenders to detect, since they often hide malicious data in things like image files that don’t have any set standard to check them against. Steganographic techniques have been around for millennia, but in recent years cybersecurity researchers have noticed hackers adopting them in malicious attacks, and developing new variations to make their hacks more successful.
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